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					<name><![CDATA[Advancing Sustainability Through Blockchain and AI. Insights from the TRUST Project Conference in Beijing]]></name>
					<description><![CDATA[<p style="text-align: center;"><strong>Advancing Sustainability Through Blockchain and AI.<br />
Insights from the TRUST Project Conference in Beijing</strong></p>

<p>Beijing, China, June 2024</p>

<p><br />
On 1 June the Beijing Normal University (BNU) hosted a groundbreaking conference titled<br />
“Digital Economy and Sustainability in an Interdisciplinary Perspective” as part of the TRUST<br />
Project funded by the European Commission under the Horizon 2020 MSCA RISE. The event,<br />
which represented an open-day for students and a workshop for local stakeholders, brought<br />
together leading experts from around the world to discuss the transformative potential of<br />
blockchain technology and artificial intelligence in shaping a more sustainable economy.<br />
The conference, opened by distinguished figures including Alessandra Guidi from the Italian<br />
Embassy in China, Francesca Spigarelli from the University of Macerata, Cai Hongbo and Hu<br />
Conghui from BNU, highlighted the critical need for interdisciplinary collaboration in addressing<br />
pressing challenges arising from new technologies.<br />
Speakers from esteemed institutions across China, Italy, Spain, the United Kingdom shared<br />
insights on the role of blockchain and AI in revolutionizing industries such as fashion, shipping,<br />
architecture, agrifood, and human resources. Presentations analysed the legal implications of<br />
these technologies, emphasizing civil liability systems and privacy rights in different jurisdictions<br />
and legal systems across the world.<br />
The event marked a resounding success, fostering knowledge exchange and paving the way for<br />
future research collaborations. Participants left poised to drive positive change at the<br />
intersection of technology, economy, and sustainability.<br />
On 3 June, the delegation from the TRUST project also joined experts Yue Wenliang<br />
(International Business Dept. Manager and Senior Engineer) and Song Zhenghui (Senior<br />
Business Manager) from the Zhongguancun Overseas Science Park to explore and learn about<br />
cutting-edge developments in China&#39;s technological landscape and provided the opportunity for<br />
an informal ‘Trust breakfast’ discussion on the Trust project. As pioneers in innovation,<br />
Zhongguancun Science Park showcased recent innovations across areas such as automation,<br />
aerospace engineering, healthcare, energy and environmental protection. The event paved the<br />
way for future partnerships between TRUST Project participants and leading technological<br />
research institutions in China.</p>
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