►This activity is part of the YUFE Entrepreneurial Program

From 11:00 to 13.00 h (CET)

Speaker: Lukasz Wojtkowski (Coordinator at Copernicus Startup Labs).

YUFE Activity - Talk Show

Audience: Open to all

Abstract: How to turn vision into action? How to bring the most distant and ephemeral trait of branding into the brand loyalty that appeals to both, customers and public. Working on six features of Vision delivered by Andy Mew (Essex Startups), I will dwell on vision implementation not as a step-by-step tutorial but as a roadmap that you follow to build emotions and feelings aligned to brand trust. As a roadmap, you may pick the direction your innovation, startup, and business will follow. However, we will start with the organisation’s ‘Why’ to capture how vision translates into loyalty and value. 

The first hour will be open to the public and the second hour will be a workshop for YUFE students.

Prior registration required before 14 may 2022: Registration form