• Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers in the 2008 China Infant Milk Formula Scandal

  • Start: Wednesday, 17 November 13:00
    End: Wednesday, 17 November 14:30
  • Edificio Normante, Getafe Evento online
  • 13:00 hs

    Huidi Lu (Hong Kong University of Science and Technology)

    Departamento de Economía de la Empresa

    Más información.