Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers in the 2008 China Infant Milk Formula Scandal
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Start: Wednesday, 17 November 13:00
End: Wednesday, 17 November 14:30 - Edificio Normante, Getafe Evento online
13:00 hs
Huidi Lu (Hong Kong University of Science and Technology)
Departamento de Economía de la Empresa
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