How Much Content Should Be Paid? Managing Freemium Along The Customer Journey
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Start: Monday, 05 October 09:00
End: Monday, 05 October 13:30 - UC3M, Getafe, Edificio Normante Seminario online
13:00 hs.
Daniela Schmitt (The Wharton School, University of Pennsylvania)
Departamento de Economía de la Empresa
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