Valuing customers when abandonment is two-sided:customer attrition and the company’s abandonment option
-
Start: Monday, 21 September 13:00
End: Monday, 21 September 14:15 - Edificio Normante, Getafe Aula 6.1.01.
Rutger van Oest (University: BI Norwegian Business School, Department of Marketing, Oslo, Norway).
Departamento de Economía de la Empresa.
-